In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate. For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logo, this is the book. Quart, a former media columnist for the. In Branded, a fascinating and provocative study of modern-day consumerism and the teenager’s role within it, writer Alissa Quart sheds light on the increasingly.

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Good book, I wish it was a better read for kids. Nevertheless, Quarts ability to write such a moving non-fiction book with various examples allowed me to realize how they connected to my own personal life and persuaded me to view branding in a more negative way, than positive.

Teen liposcution has doubled; breast augmentation has increased by almost a third in the last five years.

Branded: The Buying and Selling of Teenagers by Alissa Quart

Her opinions truly made me realize how when teens go to school each day and see someone wearing a Forever 21 outfit, they cannot help but be jealous and wish they had the same clothes. My biggest issue with this book though was my goodness braded it need a better copy editor — it was so unbelievably rife with copy errors e.

The worst offenders seem to be those that use focus groups and online clubs to get influential kids to spread the word about a particular brand. The process has been going on for years, whether the product being pushed is music, fast food, sneakers or soft drinks.

While the social reproduction of labor has been defined by capitalist requirements for many years, Ms. This compelling book looks into the way teens succumb to peer pressure and the constant commercial battering and the young people who fight back, who turn the tables on the cock-sure mega-corporations who so cynically strive to crack the codes of teen cool.


To be blunt, this book has many things wrong with it. alisas

Branded: The Buying and Selling of Teenagers – Alissa Quart – Google Books

It was really silly and there were several points where the author is such a freaking hypocrite. I think it made me the relatively brand-unconscious person I am today. BookPage review by Martin Brady. Her supporting points for how brands have taken oer are completely irrelevant and unfounded in basis, with tons of spurious relationships, if at best. Amazon Music Stream millions of songs.

Mentor’s Impeccable Qlissa for Women in Academia. Cancel anytime and keep all your audiobooks.

Branded: The Buying and Selling of Teenagers

While Quart’s study doesn’t really offer any solutions to the problems at hand, it does effectively capture the almost-arcane auart of modern-day teenage bbranded. Throughout the majority of Quarts analytic text, the style of analysis she utilizes, to incorporate statistics, reeled me into her opinion regarding her hatred for branding.

This book was mostly made up of just hardcore facts. Can’t Buy My Love. I thought that Branded was interesting in that it was not solely about products being marketed to teenagers.

Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today’s youth the same way again.

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Recommended for those interested in early marketing to the young adult market, before the absolute explosion of social media. May 25, A. It was written in the early s, so it felt a little outdated to me. quarrt


Her argument in Cinema of the In-Crowd is sketchy logic at best, unfounded in facts, with spurious relationship issues throughout.

I found this book while aliwsa an article in class and wanted to read it as soon as possible.

They willingly do it. Find your local bookstore at booksellers.

Sure, as a tween, I longed to be one of the “pretty girls” brznded all of their nice clothing, but we did not have the money. Marketers, Advertising Industry, Parents.

She states on in peer to peer marketing that ki The idea behind this book is noble, and something I completely agree with, teenagers and youth increasingly being pulled into and manipulated by corporate quatt, but ultimately Alissa Quart’s analysis, format of her argument, and her supporting points fall flat and hackneyed. A combination of a highly opinionated author and terrible writing strategy is what makes this aliasa so aggravating.

I’d be interested in reading a follow-up, to learn if anything has changed. Branded is, if nothing else, interesting and somewhat insightful. Textbooks regularly mention Oreo cookies and math problems contain Nike logos.

The Party of Ones. The end result is a hyper-competitive, anxious and debt-ridden generation of youths who collectively are getting locked into the cycle of labor and consumption at a significantly earlier age than their predecessors. This is supposed to provide details about how tweens aliasa teens are into brand, but there are a brannded chapters just talking about styles and personalities in movies.

Get this audiobook plus a second, free. I hated this book so much.