Kenya joins Uganda, which has also enacted laws to streamline the operations of bancassurance to drive penetration of insurance. I&M Bancassurance offers both General and Life insurance. By choosing I&M Bancassurance as your preferred insurance partner, you will enjoy the following . Banking institutions and insurance companies have found banc assurance to be an attractive and profitable complement to their existing activities. The Kenyan.

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This research can be used in one or more of the bancassurancw ways: All personal information is collected and used in accordance with our privacy statement.

Technology as a Driver for Special Risk Bancassurance. Currently, there were 26 bancassurance insurance agents in upon from 19 the previous year, according bancassueance the Annual Insurance Report. Finaccord and other Aon group companies will use your personal information to contact you from time to time about other products, services and events that we feel may be of interest to you.

Bancassurance Not the End of Insurance Agencies – Kenya

The draft guidelines, though still in the pipeline, come with stricter rules for the banks with such clauses as: Our penetration is at 2. Technology as a Driver for Special Risk Bancassurance In many countries around the world, India being a great example, kkenya distribution of insurance by banks using their branch network has proven to be a very effective channel of increasing insurance penetration. Banking institutions and insurance companies have found banc assurance to be an attractive and profitable complement to their existing activities.

Manjang was speaking during the signing of a bancassurance partnership between the bank and non-financial service firm Sanlam Kenya, where they intend to offer general insurance products such as motor private cover and domestic bancazsurance cover.

What bancassirance a bank focus on in order to succeed in bancassurance. Leave a Reply Cancel reply Your email address will not be published. Inthere were new registered agents down from 1, new agents registered in This site uses cookies. Moreover, traditional intermediaries still have a pivotal role to play especially when it comes to servicing complex insurance products.


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Strategic partnerships — banks must ensure that they get the right kind of insurance partner who will among other things give them the flexibility to create the right kind of products while maintaining their existing customer relationship intimacy. Over 1, agents dropped out of the industry in up from agents who dropped out in Cookies help us to provide you with a positive experience. The research then focuses specifically on bancassurance with commentary in several areas: Operating model krnya the bank must have clarity on the model they will function within and what success looks like in that context.

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Bancassurance in Kenya: Current State and Future Perspectives to 2020

Finaccord is a market research, publishing and consulting company specialising in insurance and other financial services. Please enter an answer in digits: Initially, traditional brokers and agents were not comfortable with the idea of having to share their space with banks.

Insurance in Kenya is mainly sourced through agents, brokers or directly by insurance companies with agents taking the lead by And even if bancassurance ends up with a commanding market share, the portion for the traditional intermediaries will still be considerably larger compared banvassurance the cumulative business they previously managed. Banks have limited insurance business experience and are mainly able to handle straightforward products that are simple to explain and service.

In addition to offering a review of key macro-economic metrics in Kenya, the research also provides a background to the banking sector through the following information: It does seem these initial fears were justified as current statistics reveal a disruptive shift in the insurance landscape since the entry of bancassurance.

Bancassurance as a penetration strategy used by Insurance Companies in Kenya

Since the agent and broker led channels have failed to achieve significant penetration of insurance; there is need for the insurance industry players to adopt new and more efficient channels. Study findings show that banc assurance has increased insurance uptake by increasing its distribution channels, attracting new customers while retaining the old and winning the customers trust unlike the traditional agents since most customers trust banks and they frequently visit.


Sign up to receive offers, news and information via email. Consequently, it makes more sense to put aside the current rivalry and focus on harnessing the collective experience, strategic creativity and innovation of insurers, banks, brokers and agents towards solving our persistent penetration challenge. Bancassurance…the new opportunity; Growth, Differentiation and Disruption While other factors including financial constraints, pressure to meet targets and low commissions, might have also contributed to the declining numbers, the main threat being alluded to by many agents is bancassurance.

Standard Chartered Bank CEO Lamin Manjang says the companies will need to work together to offer their services driven by the need of a one-stop shop by the widening middle-class. However, brokers seemed to be more for the idea than agents believing that the entry of banks into the insurance sector will increase retail outlets and raise the penetration of insurance products countrywide. Road Assistance in Russia. Bancassurance business has become a very key pillar in terms of our income diversification strategy.

Descriptive statistics was used to analyze the data; frequencies, percentage relative frequencymean and standard deviation Presentation was in form of table, charts, graphs and explanation presented in prose.

JavaScript is disabled for your browser. Some features of this site may not work without it. Bamcassurance bancassurance might initially have been seen to be taking away business from traditional intermediaries, in the long term it has actually expanded the market and created enough business for resilient intermediaries.